![]() ![]() “Ephemeral’s C-suite and team grew up in households where tattoos were taboo,” cofounder Josh Sakhai tells GRAZIA. Even so, it’s nearly impossible to get an appointment because the experience has gone viral on social media, drawing in curious eyes who want to get inked without the lifetime commitment.Įphemeral Tattoo has been in the works since 2014, founded by five New York University grads who wanted to revolutionize the tattoo industry. It’s new to the scene, having opened its doors to the public this past March. I don’t regret it (it’s a part of me now!), but what might have been a better choice as an impressionable college freshman is Ephemeral Tattoo, a made-to-fade tattoo studio based in Williamsburg, Brooklyn. Now it’s 2021, and it’s been nearly a decade since I forked over $75 to get said hip tattoo. However, that dream was quickly dispelled when I proudly shared a low-quality image of the nautical ink to my Instagram feed. As a Jewish girl taught that permanent ink is one of the worst things since bacon or mayonnaise teamed with lunch meat, I planned to keep the design hidden from my mother. Without revealing too much about my college experience, it was as cliché as the movies and I bear an anchor tattoo on my hip (etched on in a less-than luxe establishment in Staten Island, no less) as evidence. Minutes after my tattoo artist completed my floral wrist design at Ephemeral Tattoo ![]()
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